What am I the best at?
I am the best at thinking about others and how to help them with their needs and wants. I can do that without making them feel like beggars.
Who do I serve?
People who need charity because they are experiencing difficulties in their lives.
How do I do it uniquely?
I do this uniquely by going above and beyond what people might expect of me because I am influenced by family and religion. I want to give back to others because my own family inspired me with their charity and kindness for others. I have a strong motivation to meet my own standards and to do so with compassion.
Since I saw members of my family help others, I desire to start my own charity. But, even though family is a big influence, religion is also a big influence. This helps me be charitable and helpful to others in a unique way. I help others because the Prophet Mohammed and his words inspire me. I want to help others without thinking about their religion.
Competitors:
Since there are many people in need of charity all over the world, there are also many charities that already exist. Many charities are inspired by religion or help specific groups. A very well-known charity that helps people in poor nations is “Muslim Charity,” with its slogan of “Helping the Needy.”
Muslim Charity is a charity influenced by the teachings of Islam, but it does not serve only Muslims. It’s vision is to, “Create a world of harmony where people of all backgrounds can appreciate life with good health, education, and a livelihood.” The charity wants to help needy people everywhere live a better life and so do I.
Another charity that might be considered a competitor is United Muslim Relief. It is similar to Muslim Charity because is it inspired by Islam, but wants to serve everyone. The site even advertises that it is, “Inspired by our Islamic ethos, we are open-minded and pluralistic.” The charity wants others to know that Islam is a peaceful religion that tries to make the world a better place.
I want my brand, Migoh Charity, to represent trustworthiness and reliability. I want the people who work with us and the people who depend on us to know that when Migoh Charity commits to doing something, it will be done. I am a brand that stands for high-quality and efficiency. When helping people who might be homeless, hungry, or without clothes, it’s important to work quickly and keep promises. Migoh Charity wants to be known for those qualities.
Another part of my brand is being universal. My name is Arabic and the charity is based on the teachings of Islam. However, I do not want to help only Muslims and I want people who see Migoh logo to know that if they need help, they can reach out to Migoh Charity. Religion or Race are not important when deciding to help others.
Brand Attributes
Assessment of Current State
Game Plan
Migoh is a student. But, at the same time, I am also a family man. I know that being a student means that I may lack business experience and general experience in dealing with others. But, I mention that I am a family man because it shows I have experience handling many responsibilities and being responsible for others.
As a student, father, and husband, I think other people see me as hard-working, dedicated, and loyal. Hard work and dedication are important when beginning a charity or business and helping it to grow. This means others involved in the charity (helping the charity or donating clothes, food, or money to us) need to know that my word is like a contract. Being loyal is also important when working with others because people like to know that you value relationships. Since a charity is all about helping others, how other people think about you is essential.
My game plan is to use social media and networking at religious and charitable events to help spread the word about Migoh Charity. Since it is a Muslim-inspired charity, I believe it would be helpful to reach out to other Muslims first. This lets them become aware that my charity exists and to tell others about who I am and what Migoh do.
Since I want Migoh Charity to serve everyone, whether they are religious or not, it’s also necessary to use social media to reach a wider and diverse audience. Most people in the world are plugged into some kind of social media. Many people also use social media like Facebook to read the news and find out about new products, places, and organizations. Migoh Charity can be another organization that people learn about through social media.